Social Media Strategy

Closed
Centre Solaris
St Laurent, Quebec, Canada
Dmitri Boudovitch
DIRECTOR
(87)
4
Project
Academic experience
100 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Internal communications Communications Digital marketing Community engagement Social media marketing
Skills
digital content keyword research social media strategy social media content solaris (operating system) social media marketing social media
Details

Centre Solaris, a charitable orhnaization that caters to low-income families, is looking for a social media marketing wizard who can help us drive more traffic. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline social media requirements to increase the number of followers/likes and share.
  3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site.
  4. Students will be introduced to and provided with tools to work on the project.

Deliverables

We’re excited to work with students who can help us to:

- identify relevant keywords to attract more clients seeking our services to our website;

- To work with digital content creators to direct their efforts to create relevant content;

- Create social media calendar and execute social media posts in a timely fashion;

Deliverables will include a written report on the social media posts taken over the course of the project with recommendations on future improvements in social media.

Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. We will provide a minimum of 5 hours of supervision and mentorship.

About the company

Company
St Laurent, Quebec, Canada
2 - 10 employees
Non-profit, philanthropic & civil society

The mission of the organization is to promote active and healthy life among underprivileged kids from families with low income, to provide relief from poverty by supplying food and other basic supplies to persons of low income, and to render assistance to the low-income unemployed to find jobs and self­employment. The clientele comes from diverse cultural and ethnic backgrounds.