Strategic Prospecting Plan for National Distribution Network

Closed
Anthony Marotta
Chief Executive Officer
(6)
4
Project
Academic experience
80 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Product or service launch Sales strategy
Skills
target market sales prospecting sales research
Details

Positions available : 2

To become a proactive sales team, we need assistance developing an outreach process for a group of National Distributors across Canada. We would like to equip our sales team with a plan that guides them in building relations with these leads, inclusive of reaching out with compelling messages.

The project may include, but is not limited to:

  • Identifying gaps in their current product offering/needs that align with Peqish's culinary medicine strategy.
  • Compiling relevant market information.
  • Building a customizable outreach script.
  • Creating a simple tracking framework, including metrics, for measuring outreach success.

The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Deliverables
No deliverables exist for this project.
Mentorship

The student (s) will work directly with leadership and the marketing team to execute on the deliverables. There will be clear directions and deliverables presented to the student (s).

As an example, leadership will have regular meetings with the student (s) and will provide continual feedback to facilitate growth of the student (s).

About the company

Company
Canada
11 - 50 employees
Hospital, health, wellness & medical, Consumer goods & services

Peqish is an ag-tech company focused on empowering individuals to achieve optimal health by targeting inflammation.

Lifestyle diseases are on the rise and there is a huge unmet need for preventative, evidenced based strategies to reduce this burden. Strategies like culinary medicine together with effective evidenced based supplements have a way to reshape the way healthcare or wellness is delivered in North America.

At Peqish, our focus has and continues to center on leveraging our 200+ years of clinical and scientific understanding to bring forth products that help people live a healthier and happier lifestyle.