Positions available: up to 2

We make a SaaS product for Fire & Emergency Service simulation-based training. We provide evaluation (trial) licenses to potential customers who seek to evaluate our system for purchase. We collect various types of information from the potential customer, such as direct questions, email tracking, and data analytics related to their use of the product during the evaluation.

• We want to semi-automated tools and processes based on data analysis to help us understand what predicts likelihood of product acquisition, and what we can do to maximize the chance these potential customers will buy.
• We want to increase our Data Quality. Our Data is currently stored in 4 places and we would like to develop a process to integrate the information sets into a cohesive picture of the trial license requestor, which will likely include surveying prior trial license requestors.
• Once the Data Quality is enhanced we would like to begin Analyzing the Data with the end goal of increasing our understanding of what leads our customers to a buy-or-not-buy decision.
• The result is expected to develop best practice for this situation, such as examining and recommending the type of information (for example, more demographics) we should be collecting from trial license requestors.

Students will have direct access to and leadership from the team members involved in subject matter expertise, data collection, and customer support.