SEO Research for Education Technology Sector

Open
Edventive
Toronto, Ontario, Canada
Jonathon Bloomfield
Founder
(22)
4
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization
Skills
content strategy keyword research search engine optimization research
Details

The main goal for the project is to conduct search engine optimization research focusing on prominent competitors in the Education Technology Sector. This will involve several different steps for the learners, including:


- Identifying and analyzing the SEO strategies of prominent competitors in the Education Technology Sector.


- Conducting keyword research to understand the most relevant and high-traffic keywords in the sector.


- Analyzing backlink profiles and content strategies of competitors to identify opportunities for improvement.


- Developing a comprehensive report outlining the findings and recommendations for Edventive's SEO strategy.


Deliverables


By the end of the project, learners should complete the following tasks:


- A detailed analysis of the SEO strategies of prominent competitors in the Education Technology Sector.


- A comprehensive keyword research report highlighting the most relevant and high-traffic keywords in the sector.


- An analysis of backlink profiles and content strategies of competitors with recommendations for improvement.


- A final report outlining the findings and recommendations for Scooli's SEO strategy.



Final deliverables:


- A detailed report outlining the findings and recommendations for Scooli's SEO strategy.


- Presentation of the research findings and recommendations to the Scooli team.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Quality education

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Technology, Education

Teacher burnout is a huge problem and we've experienced it first hand!

We're an early-stage EdTech startup building simple software to help teachers reclaim their time by streamlining and automating their menial administrative tasks like marking, student feedback and reporting.

Our focus for the coming months is a mix of customer discovery, brand awareness and product development. We can't wait to have you helping out!