Musey Multi-Platform Product Integration Project
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing Marketing analyticsSkills
No skills listedThis project involves uploading and managing Musey's product listings on Google Merchant Center, Amazon, and other third-party e-commerce platforms to increase brand visibility and sales. Students will research, optimize, and automate product listings while ensuring sustainability messaging remains central to the brand.
Objectives:
Set up and optimize Google Merchant Center for Musey product listings.
Integrate Amazon's social commerce features (Amazon Inspire, Buy with Prime, etc.).
Explore social commerce platforms (Pinterest, Instagram Shop, TikTok Shop) to enhance brand presence.
Ensure SEO-friendly product descriptions and images.
Research potential automation tools for easy product updates.
Monitor analytics to improve listing performance.
Student Roles:
E-Commerce Strategist β Researches best practices for platform integration.
Content & SEO Specialist β Optimizes product titles, descriptions, and images.
Technical Integrator β Manages Google and Amazon product feeds, automation tools, and integrations
Analytics & Performance Tracker β Monitors data insights and suggests improvements.
Deliverables:
Product listings on Google Merchant Center, Amazon, and at least one social commerce platform.
A Product Data Sheet (titles, descriptions, keywords, images).
A best practices guide for future Musey team members.
An analytics report on product performance.
A presentation summarizing findings and recommendations.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this companyβs ownership and values
Minority-Owned Women-Owned BIPOC-Owned 2slgbtqia+-owned Disabled-Owned Small Business Sustainable/green Social Enterprise Neurodivergent-Owned Immigrant-OwnedMusey is a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. Founded by Maheshi Wanasundara, Musey draws strength from her diverse educational background, blending studies in biology, psychology, women and gender studies, and healthcare management. With over a decade of experience in non-profit and government sectors, Maheshi brings experience in community building and impactful initiatives.
Musey stands as a testament to Maheshi's commitment to positive change. It is more than a business; it's a movement towards fair trade, sustainability, and community enrichment. The venture envisions a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. Musey connects artisans with a global audience, curating a marketplace that transcends mere transactions, fostering an ecosystem of shared stories, cultural diversity, and environmental responsibility. In essence, Musey is not just an online platform; it is a bridge that unites creators, consumers, and communities, embodying the spirit of conscious commerce and creative collaboration.
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