Analyzing Historical Buyer Data

Closed
Animal Care Systems, Inc.
Centennial, Colorado, USA
Director of Marketing, Animal Care Systems, Inc.
(1)
3
Project
Academic experience
80 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Market research
Skills
product analysis sales & marketing research marketing & advertising
Details

Our company is in the midst of conducting a feasibility study into new areas we might be able to grow. It is important that the growth and development of our product/service align with our current customers while also allowing us to reach new ones. 

We want to make the most informed decision possible before we enter a new market. Historical buyer and buying data should help us identify spaces for growth, areas of declining sales and stagnation in our own business to inform future business development. This information is fundamental to the allocation of our resources and the efforts to choose to pursue. In addition, we would like to understand the trend for spending in our industry.

Using historical buyer data, help us evaluate our current audience. Using the curation of this data, we would like a group of students to assist in a report. 

The report should be a summary of the behaviours and attributes of our buyer. Following the summary, we would like the students to make informed recommendations for business development.

Deliverables
No deliverables exist for this project.

About the company

Company
Centennial, Colorado, USA
51 - 200 employees
Science

Animal Care Systems manufactures the only motor-free rodent caging system in the industry. Combining “twice the mice” density with our unique carousel design, our caging provides a microenvironment that is free of noise, vibration and ultrasound, creating a variable-free environment. We have established a stellar reputation for our superior customer service and product support.

Our Mission
To provide innovative rodent caging systems that save energy and protect animals, their caretakers and the environment.

Our Company
Established in 1997, Animal Care Systems is the first caging systems company in the industry founded by a veterinarian with experience in directing AAALAC-accredited animal care and use programs. Dr. Germain Rivard’s experience with animal facility planning, design and management produced the construction of the first Gene Transfer Technologies Training Center and Rodent Barrier Facility for genetically altered mouse colonies.