E's Element is looking for a PR marketing lover who can help us drive more traffic to our online store and improve the brand's positioning on external credible websites. The primary project requirements include:

1. Backlink research analysis to determine relevant websites that we can link E's Element's products on using tools like Keywords Everywhere.
2. Conducting research on marketing initiatives of E's Element's competitors.
3. A strategy document to outline: Off-Page Search Engine Optimisation (SEO) requirements to ensure our organization is optimized with appropriate backlinks from credible websites that can boost our online presence so that we can reach new people online.

Are you looking to enhance your public relations skills in a fashion e-commerce environment? Then this project is for you! :)

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

• Monitoring of media coverage on events and media releases that were issued and creating press clippings for E's Element
• Giving input on marketing initiatives and suggesting creative ways to improve E's Element's public image.
• Effectively utilize company’s social media and blogs to curate a media vision board template that can be used in pitching E's Element to media outlets.
• Curating exceptional outreach pitch emails and/or press releases that will convert media outlets to promote E's Element on their platforms.
• Being comfortable reaching out/setting up meetings with media outlets, bloggers, content writers and more virtually.

Students will work closely with the CEO (Emmanuela Okon) who is supervising and available for questions. This will also include occasional progress meetings (weekly check-ins) where adjustments to the students' tasks and duties can be made if necessary.