Competitive Analysis

Closed
Animal Care Systems, Inc.
Centennial, Colorado, USA
Director of Marketing, Animal Care Systems, Inc.
(1)
3
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
product analysis
Details

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. 

We believe this project will involve:

  • A complete brand and competitor analysis, including identifying our current and future competitors and their market share.
  • Building a competition portfolio of our competitors, their features, services, price, and logistics.
  • Conducting empirical interviews and/or questionnaires for feedback on our brand compared to competitors.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate. 


Deliverables
No deliverables exist for this project.

About the company

Company
Centennial, Colorado, USA
51 - 200 employees
Science

Animal Care Systems manufactures the only motor-free rodent caging system in the industry. Combining “twice the mice” density with our unique carousel design, our caging provides a microenvironment that is free of noise, vibration and ultrasound, creating a variable-free environment. We have established a stellar reputation for our superior customer service and product support.

Our Mission
To provide innovative rodent caging systems that save energy and protect animals, their caretakers and the environment.

Our Company
Established in 1997, Animal Care Systems is the first caging systems company in the industry founded by a veterinarian with experience in directing AAALAC-accredited animal care and use programs. Dr. Germain Rivard’s experience with animal facility planning, design and management produced the construction of the first Gene Transfer Technologies Training Center and Rodent Barrier Facility for genetically altered mouse colonies.