The goal of this project is to create user generated content (videos + posts) around Real Adulting 101 products to build brand and product awareness. Students will pick programs and products that they’re passionate about and will go through the entire process: idea generation, filming, editing, posting.

• For each video created, students will need to choose a product or program of RA101, brainstorm a content idea (or a series idea), film the video, edit the video (including a strong hook) and add any changes requested by our content team.
• Students then post and analyse the analytics to help them inform the next video they create.

By the end of the project, students should demonstrate:

• An understanding of Real Adulting 101 products and programs
• Ability to generate ideas for content
• Ability to film and edit content
• Ability to post content to social media
• Ability to analyze analytics and make suggestions for future content

Final deliverables should include:

- An agreed upon amount of content created and posted.

- Recommendations on what content worked and to prioritize moving forward based on social performance + analytics.

Students will get full support to the applicable team members whenever requested for support, feedback and questions. Students will have an onboarding meeting and an offboarding meeting to discuss project and growth goals, areas of improvement, etc. Students will get a free annual pass to Real Adulting 101. We will also offer feedback on every piece of content and help review your analytics.