Digital Marketing and Lead Generation
Closed
Calgary, Alberta, Canada
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level
Project scope
Categories
Digital marketing Lead generation Marketing strategy Social media marketingSkills
target market digital marketing marketing search engine optimization social media brochures researchWe would like to collaborate with students to review and post content promoting our company and research, identify, and generate target customer leads.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
- Creating lists of target market customers
- Sparking conversations with target market customers to generate leads
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- List of target customer leads
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
Supported causes
Industry, innovation and infrastructureAbout the company
Company
Veras Technologies Inc. is a Survey Insights Engine that generates fast, concise, and actionable insights from quantitative and written survey responses.
Portals
Vancouver, British Columbia, Canada
Vancouver, British Columbia, Canada