Digital Marketing and Lead Generation

Closed
Veras Technologies Inc.
Calgary, Alberta, Canada
Peter Hurd-Watler
CEO
(33)
3
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Marketing strategy Social media marketing
Skills
target market digital marketing marketing search engine optimization social media brochures research
Details

We would like to collaborate with students to review and post content promoting our company and research, identify, and generate target customer leads.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.
  • Creating lists of target market customers
  • Sparking conversations with target market customers to generate leads


Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • List of target customer leads
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Industry, innovation and infrastructure

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Business services, Technology

Veras Technologies Inc. is a Survey Insights Engine that generates fast, concise, and actionable insights from quantitative and written survey responses.