The J Healthcare Initiative's Toxic Cocktails Campaign: Raising Awareness About the Poisoned Drug Supply.

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The J Healthcare Initiative
Vancouver, British Columbia, Canada
Atika Juristia
Atika Juristia She / Her
Executive Director
(37)
5
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Healthcare Advertising Volunteer organizing Public health
Skills
target audience research reports educational materials data analysis promotional materials communication strategies social media
Details

The main goal for the project is to launch a campaign to raise awareness that the current crisis is not just an opioid crisis but rather a toxic drug crisis. The campaign is meant to show that there are non-opioid adulterants that contribute to the drug poisoning deaths.


This will involve several different steps for the students, including:


- Researching and analyzing data on drug poisoning deaths and the presence of non-opioid adulterants.


- Developing a comprehensive communication strategy for the campaign, including messaging and target audience identification.


- Creating educational materials and content to inform the public about the toxic drug crisis.


- Collaborating with healthcare professionals and community organizations to spread awareness and support the campaign.


- Measuring the impact of the campaign through data analysis and feedback collection.


Deliverables


By the end of the project, students should complete the following tasks:


- Research report on drug poisoning deaths and the presence of non-opioid adulterants.


- Comprehensive communication strategy for the campaign.


- Educational materials and content for the campaign.


- Collaborative partnerships with healthcare professionals and community organizations.


- Impact measurement report on the campaign's effectiveness.



Final deliverables:


- Campaign materials including educational content, social media posts, and promotional materials.


- Impact measurement report with data analysis and feedback collection.


- Presentation summarizing the campaign strategy and outcomes.


Mentorship

As an organization, we are committed to providing comprehensive support to learners throughout the duration of the project. We understand the importance of equipping our learners with the necessary resources, guidance, and tools to ensure their success. Here's how we plan to support our learners:


Comprehensive Training:

  • We will conduct training sessions and workshops to equip learners with the skills and knowledge needed for their projects.
  • These training sessions will cover topics such as data analysis, research methodologies, communication skills, and project management techniques.
  • We will also provide access to online learning resources, tutorials, and webinars for self-paced learning.

Access to Data and Resources:

  • We will provide learners with access to relevant data sets, research papers, and industry reports to support their project work.
  • Our organization has established partnerships with external institutions and libraries, allowing learners to access a wide range of resources.
  • We will also facilitate connections with subject matter experts and industry professionals who can provide insights and guidance.

Regular Progress Reviews:

  • We will schedule regular progress review meetings to assess the learners' project advancement and provide constructive feedback.
  • These reviews will help identify any challenges or roadblocks and enable us to provide timely support and course corrections.
  • We will celebrate milestones and achievements to keep learners motivated and engaged throughout the project.
Supported causes
Good health and well-being

About the company

Company
Vancouver, British Columbia, Canada
51 - 200 employees
Hospital, health, wellness & medical, Non-profit, philanthropic & civil society, Science, Academic association, Public relations & communications

The J Healthcare Initiative is a registered Canadian non-profit organization with a focus to empower drug users' healthcare decisions by promoting the expansion and innovating the current substance use treatment modalities in Canada and the United States.