The main goal for the project is to promote visibility of the J Healthcare Initiative organization in social media and search engines, create a marketing strategy, and establish a strong brand voice for the organization.

This will involve several different steps for the students, including:

- Researching the current online presence of the J Healthcare Initiative.

- Developing a social media marketing plan to increase visibility and engagement.

- Creating a search engine optimization (SEO) strategy to improve the organization's online visibility.

- Crafting a marketing strategy that aligns with the organization's mission and goals.

- Establishing a brand voice and guidelines for consistent messaging across all platforms.

By the end of the project, students should complete the following list of activities:

- A comprehensive social media marketing plan.

- An SEO strategy to improve online visibility.

- A detailed marketing strategy aligned with the organization's mission and goals.

- Brand voice guidelines for consistent messaging.

Final deliverables:

- A final report including the developed marketing and branding strategies.

- A presentation explaining the strategies and their implementation.

• Access to our google analytics, We will also offer access to our content management system (CMS) and email marketing platform to facilitate hands-on learning experiences.
• To provide learners with real-world experience, we will grant them access to our organization's website analytics and social media data.
• Learners will have the opportunity to analyze real data, identify trends, and propose data-driven strategies for improvement.
• Time for weekly feedbacks and evaluations.