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Student Market Research Plan

Open
My Dorm Store
My Dorm Store
Toronto, Ontario, Canada
C F
CFO
(12)
4
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing strategy Social media marketing Marketing analytics
Skills
market opportunities marketing research
Details





  1. Conduct secondary research on sustainability trends in packaging within the industry.
  2. Develop and distribute a short online survey to a sample audience (provided by the company, if possible).
  3. Analyze survey data and compile findings.
  4. Benchmark competitors’ packaging practices through publicly available resources.
  5. Synthesize insights and recommendations into a comprehensive report.
Deliverables


  • Format: A detailed PDF document including data analysis, key findings, and recommendations. It will be accompanied by a PowerPoint presentation summarizing the results.



  • Executive summary of findings
  • Industry trends and insights from secondary research
  • Analysis of survey results with visualizations (graphs and charts)
  • Competitive analysis and benchmarks
  • Recommendations for sustainable packaging strategies



  • Format: PowerPoint or Google Slides (5-7 slides)
  • Contents:
  • Highlights of key findings
  • Visual summaries of survey data
  • Actionable recommendations
Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

About the company

Company
https://www.mydormstore.ca
Toronto, Ontario, Canada
0 - 1 employees
Retail

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