Currently, many smaller and learner organizations are adopting APIs (Application Programming Interface) as an enabler to introduce new services and products and engaging with customers through preferred channels, including interactions through social media. With trends of servicing customers in their preferred channels and environments (Instagram, Facebook, etc.), it enables them to deliver services where customers are and to keep up with the increasing competition from firms inside and outside the industry. Banks should also provide innovative services at the same rate as these smaller and leaner organizations. How can RBC leverage API to drive new services at a lower cost?

• Check out the Resources tab > Files section for the Rules of Engagement PDF and other important resources.
• Final Submission: The final project submission must be submitted by Tuesday, January 26 at 3 p.m. (EST). Ignore the 'Project End' milestone.

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