Firestitch - Digital Content Marketing
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
content creation canva (software) digital content newsletters marketing digital marketing english language social media writing adobe photoshopPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
Firestitch designs & builds tailored business applications for our clients.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?
1
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:
30, 50 or 70.
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Content creation (Canva/Photoshop)
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video launch to promote our organization
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:
A student or team with excellent writing and video skills would be the ideal candidate for this project. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Digital Marketing Strategy
IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français)
English
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Adam LeMaitre
Our mentoring plan will start with a meeting to develop and formalize a working relationship. We will outline the specifics of the role and define meeting frequency and location. A training plan will be designed to provide the training and mentorship needed to develop the interpersonal and professional skills they need to do their jobs effectively. We will develop the overall goals and objectives, then break them down into weekly deliverables. We will meet weekly to discuss the process and any outcomes. We will also discuss the employee's long-term career goals and incorporate skills he/she would like to learn during the summer employment.
About the company
Firestitch is a mature software development company that produces web and mobile applications for our clients. Our core team has worked together for 10 years to continually design, refine and leverage design patterns that drive each step of our process: sales, requirements discovery, solution design, specifications, development, quality assurance and release.