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Creating a B2C Marketing Strategy for a Startup

Closed
MINAI
MINAI
Toronto, Ontario, Canada
Wendy A.
Employer
3
Project
Academic experience
100 hours of work total
Student
Anywhere
Advanced level

Project scope

Categories
Market research Competitive analysis Product or service launch Sales strategy
Skills
mechanical engineering business-to-consumer (b2c) marketing demilitarized zones (dmz) research
Details

We're an early-stage startup looking to develop a tech strategy for our cutting-edge technology. We're solving a very interesting & stimulating which will provide them real-world experience. The platform consists of multiple parties: drivers, sellers & customers. A strategy will need to account for these stakeholders & mitigate for all these parties' needs.

The plan should include:

  • Final Report
  • Research & Recommendation
  • Market/Buisness analysis

The startup has been backed by organizations such as DMZ, Harvard, & some of the top 100 founders in Canada. Students will be mentored by CEO & founder who has both a mechanical engineering & software background.

Deliverables
No deliverables exist for this project.
Mentorship

Students will be mentored by CEO & founder who has both a mechanical engineering & software background.

About the company

Company
https://minai.ca
Toronto, Ontario, Canada
Retail, Consumer goods & services, Transport, trucking & railroad, Apparel & fashion

We're an on-demand delivery & marketplace platform where customers can purchase goods from eCommerce brands with global footprints at a cheaper cost and with real-time fast delivery. It's like uberEats but for eCommerce brands/goods. We're a modern company, that thinks creatively and brings about disruptive ideas.