B2B Sales Automation and Targeted Marketing Project

Closed
mid east canadian pharmaceutical inc
Markham, Ontario, Canada
kamiar tehrani
Employer
(12)
4
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Data analysis Sales strategy
Skills
sales process marketing strategies marketing business to business sales research automation
Details

The main goal for this project is to research and implement strategies to reach out to more B2B customers and provide them with distinct pricing and product offerings. Additionally, the project aims to automate part of the sales process and provide sales reps with a more qualified list of contacts to reach.


Deliverables


- Research and analysis of current B2B customer base and their needs.


- Development of targeted marketing strategies for B2B customers.


- Implementation of automation tools for part of the sales process.


- Creation of a system to provide sales reps with a qualified list of contacts.


Mentorship

access to customer data

access to our customer database

access to the product list

regular weekly meeting with the management team for guidance and support

About the company

Company
Markham, Ontario, Canada
11 - 50 employees
Hospital, health, wellness & medical

Medical device and pharmaceutical company since 2017, our business is primarily B2B