Brand Identity and Graphic Design
Project scope
Categories
Graphic design Branding & style guides Market research Marketing strategy HumanitiesSkills
branding brand identity research logo designOur company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.
We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.
This will involve several different steps for the students, including:
- Researching the brand identity.
- Logo and name proposals that reflect who we are
- Work to create a branding guide for us to reference
- Help create prototypes using software tools that can be implemented in our marketing
- Research into the competitors to see what they are doing.
- Creating custom branding sheets with colours and logos.
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Research into brand
- Logo ideas
- Brand reference
- Prototypes for us to use
Bonus steps would include:
- Custom material for us to use later on
Final deliverables should include
- A start to a brand sheet and guide for us to reference
- Prototypes of the logos made with software
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Access to personnel, website analytics, sales and brand collateral, and more
- Names of competitors to understand the market
- Work within the student's software expertise
About the company
At Sports After 6, we are not just a multimedia company; we are the storytellers of local athletic talent in the Greater Toronto Area (GTA). Our mission is to shine a spotlight on athletes, from recreational leagues to the professional stage, creating memorable experiences and meaningful opportunities.
Our Mission:
We are dedicated to celebrating and empowering athletes, regardless of gender or age. Our mission is to provide a personalized and comprehensive multimedia platform. We capture the essence of every game, every play, and every athlete, turning them into inspiring stories that resonate with our audience.
What We Offer:
Game Coverage and Highlights: From exhilarating game moments to post-game interviews, we bring the excitement of sports to life through captivating visuals.
Player Portfolios: We craft professional player portfolios that showcase skills, stats, and personality, helping athletes stand out to scouts, colleges, and sponsors.
Confidence Building: For youth and amateurs, we provide valuable interview experiences, building confidence on and off the field.
Personalized Content: We tailor our services to each athlete, ensuring that their unique story is told with precision and authenticity.
Why Choose Sports After 6:
Networking Opportunities: Athletes working with us gain access to a broader sports community, including scouts, coaches, and mentors.
Quality and Professionalism: Our commitment to excellence ensures that your personal brand is represented with the highest standards.
Pathways to Success: Whether your goal is to go pro or simply enjoy the recognition you deserve, we provide guidance and opportunities for every athlete.
At Sports After 6, we believe that every athlete has a story worth sharing. Join us on this journey of discovery, empowerment, and celebration of the incredible talent that thrives in the heart of the GTA. Together, we turn plays into legends and dreams into reality.
Your Story, Our Spotlight.
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