There are three stages of this project:

(1) Building a database of influencer and digital marketing agency and large brand prospects for B2B outreach;

(2) Create a simple step-by-step strategy for prospecting in our target market.

(3) Conducting the first stage of direct outreach via phone and/or email and/or social media (for example, LinkedIn)

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages.

The project may include, but is not limited to:

• Identifying new potential accounts that align with our current customer base.
• Compiling relevant market information.
• Building a customizable outreach script.
• Creating a simple tracking framework, including metrics, for measuring outreach success.

The first project deliverable is a database including research, analysis, and recommendations for outreach and includes, company name, best person to contact, contact email and phone and social media alias. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

The second project deliverable is a step-by-step plan with sales script and related communications collateral such as a slide deck presentation or related video.

The third project deliverable is for the student to conduct a planned and deliberate outreach to all the contacts on the database to establish a relationship and initial presentation. Need to develop dedicated sales scripts for each audience - influencer agency, digital agency, brand.

Ideal outcome is direct presentation to business prospect and to establish a strategic partner relationship.