The main goal of this project is to create and manage social media for various platforms for ReturnPal Courier Service. This will involve several different steps for the students, including:

- Researching ReturnPal's current social media presence and identifying areas for improvement.

- Creating content for social media platforms such as TikTok, Facebook, Twitter, Instagram, and YouTube.

- Developing a strategy for engaging with customers and potential customers on social media.

- Analyzing the effectiveness of content and making adjustments as needed.

- Developing a plan for responding to customer inquiries and complaints on social media.

By the end of the project, students should demonstrate:

- Understanding of ReturnPal's current social media presence.

- Ability to create content for various social media platforms.

- Understanding of how to engage with customers and potential customers on social media.

- Ability to analyze the effectiveness of content and make adjustments as needed.

- Ability to develop a plan for responding to customer inquiries and complaints on social media.

Final deliverables should include:

- All content created for social media platforms.

- A written report explaining the strategy and outcomes.

Learners will be granted access to the Manager and Founder, who will provide them with essential resources, including staff time, tools, technology, and data, to facilitate project development.