Elizabeth Verwey has created an online course and wants students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After selling licenses to open other locations for 5 years, I realized that an online course would be a better way to get this valuable information out into the world.

The main questions we’d like students to help us answer are the following:

• How should we promote our course and company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

This is the first online course of an established brand and we already have a community who will help spread the word. Our plan is to launch in 2022.