SOS Charging Solutions - Marketing
Project scope
Categories
Digital marketing Lead generation Search engine optimization Copy writing Social media marketingSkills
brand awareness augmented reality marketing technology ecosystems business strategies mail distribution marketing strategies marketing calendar selling techniques english languagePROJECT DESCRIPTION/DESCRIPTION DU PROJET:
SOS is looking for assistance with their marketing. Prior to the pandemic lockdowns, SOS Charging Solutions was an event rental company. We provided mobile phone charging equipment to special events, across North America. Once servicing events was no longer an option, we began creating and selling web based Augmented Reality activations. The project we would like assistance with is creating marketing strategies and calenders for each offering. SOS Charging Solutions is an active member of the special event community, globally. Our Founder, Joel, is the leader of the International Live Event Association for Canada. We have an established customer base that we look forward to working with again, as live events such as conferences and conventions resume. SOS Web AR is a tech startup that is less than 2 years old. We are driven to become the most diverse team in tech and provide employment opportunities to those who are underrepresented in the technology ecosystem. We are a small, dynamic, fun, and hardworking team with a wealth of experience to pass on to an intern.
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Building a marketing calendar for both arms of the business.
- Content creation for both arms of the business.
- Strategy for growing our e mail list.
- Lead generation strategy for marketing initiatives.
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Marketing Coordinator
- Build brand awareness through various media outlets
- Work within various multimedia outlets to promote a product/service
- Present projects to leadership and work with them to strategize and improve according to their needs
- Work within a team of interns to collaboratively create lead generating campaigns
- Content generation
- Analytics
- Copywriting
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Completed 12 month content calendar.
- Lead generation strategy.
- Larger e mail distribution list.
IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR
- English
All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project.
- January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février
- February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:
- 70 hours
WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.
- 2
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Joel Olandesca
EMAIL ADDRESS/ADRESSE E-MAIL: joel@soschargingsolutions.com
About the company
Prior to the pandemic our company operated as SOS Charging Solutions. We were an event rental company that provided mobile phone charging to conference and conventions across North America. When Covid 19 shut our business down we decided to pivot. We started creating and selling web based Augmented Reality and gained a significant amount of traction. Now that we are heading into 2022, we need to focus on our marketing strategy and generate more leads from it. We also have a unique challenge of having 2 operating names under 1 company and need to create strategies that support both. SOS Charging Solutions is an award winning company, and SOS Web AR was named one of Start Up Calgary's top start up's at this year's Launch Party. We plan on growing our team in 2022, tripling our revenue, and 10x our AR scans.