The goal of this project is to enhance our online visibility and organic search performance through strategic SEO, targeted keyword research, and the creation of high-quality, user-focused content. By implementing these initiatives, we aim to increase website traffic, improve search engine rankings, and elevate the overall online presence of our brand.

This project is split into multiple and this one is specifically for SEO analysis. It should provide keywords and content creation strategy which will be used by another project.

Activities:

Keyword Research and Strategy:

• Perform comprehensive keyword research to identify relevant and high-impact keywords.
• Prioritize keywords for targeted content creation.

Competitor Analysis:

• Analyze competitors' SEO strategies to identify gaps and opportunities.
• Develop insights for differentiating our brand in search engine results.
• Formulate strategies to outrank competitors for key industry terms.

Content Gap Analysis:

• Evaluate existing content and identify gaps in coverage.
• Develop a content strategy to address gaps and meet user intent.

Deliverables:

Students should upload a final document with the following content in it:

Keyword Research and Strategy:

• Comprehensive list of relevant and high-impact keywords.
• Data on search volume, competition, and relevance for each keyword.
• Guidelines on how to incorporate keywords into different types of content.
• A list of content topics needs to be created for each keyword

Competitor Analysis:

• Detailed insights into competitors' SEO strategies and tactics.
• Formulated strategies to outrank competitors for key industry terms.

Content Gap Analysis:

• List of content topics to be created or optimized.
• Assessment of existing content and identification of coverage gaps.
• Detailed plan to address content gaps and improve overall coverage.

Students will connect directly with us for mentorship throughout the project. We will be available for Zoom meetings or Slack for any questions students have.