Our organization wants to further our efforts to increase awareness on digital process automation with ML/AI. We would like to work with students to deliver a workshop, which successfully raises awareness and changes business functions around this topic, among small businesses. In collaboration with our organization, students will design and carry out a campaign strategy around this topic.

• Identify groups which this campaign will target.
• Identify ideal outcomes and KPIs.
• Include the latest and most accurate data and information.
• Design digital promo material, which can be distributed and stakeholders can sign up.
• Execute a 2-hour online workshop.

The final deliverables should take the form of:

• Project Plan
• Online Promo (Material & Presentation)
• A 2-hour workshop

Students will connect directly with the project manager for mentorship and supervision throughout the project.

Project will be managed on a Slack group.