SEEDA, a company specializing in technical services, is looking to enhance its freelance portal's visibility and user engagement. The goal of this project is to develop a comprehensive marketing strategy that targets both freelancers and potential clients. The project will involve analyzing the current market, identifying key demographics, and creating a multi-channel marketing plan. This will include social media campaigns, content marketing, and SEO optimization. The team will also be responsible for setting measurable goals and KPIs to track the effectiveness of the marketing efforts.

- Analyze current market trends and competitor strategies.

- Identify target demographics for both freelancers and clients.

- Develop a multi-channel marketing plan.

- Create content for social media, blogs, and other platforms.

- Optimize the portal for search engines (SEO).

- Set measurable goals and KPIs.

The final deliverables for this project will include a detailed marketing strategy document, a content calendar, and a set of SEO recommendations. Additionally, the team will provide a report on market analysis and a presentation summarizing the proposed marketing plan and expected outcomes.

- Detailed marketing strategy document.

- Content calendar for social media and blogs.

- SEO recommendations report.

- Market analysis report.

- Presentation summarizing the marketing plan and expected outcomes.