The main goal for this project is to create effective blog content that engages readers, provides value, and ranks well in search engine results pages (SERPs). By the end of the project, students are expected to achieve the following outcomes:

• Produce well-researched and informative blog posts that align with the company's goals and target audience
• Optimize blog content for SEO by incorporating relevant keywords, meta tags, headings, and other on-page elements
• Develop a link building strategy to increase the authority and visibility of the blogs
• Use analytics tools to track and measure the performance of blog content and adjust strategies as needed to improve results

Ultimately, the project should help our company to attract more traffic to our blogs (https://blog.freshfind.ca/) (https://learn.freshfind.ca/), improve their online reputation and authority, and generate leads and sales through increased visibility and engagement with our target audiences.

Students will need to complete one or more of the following tasks:

1. Conduct keyword research: Identify relevant keywords and topics to target in blog content, based on the company's goals and target audience
2. Write blog posts: Produce informative blog posts that provide value to readers
3. Optimize blog content for SEO: Incorporate relevant keywords, meta tags, headings, and other on-page elements to improve the search engine ranking of blog posts
4. Develop a link building strategy: Identify opportunities to build links from external websites to the blog, in order to increase its authority and visibility
5. Collaborate with the company: Work closely with the company's marketing and content teams to ensure that blog content aligns with the company's overall marketing strategy and brand messaging
6. Stay up-to-date on SEO best practices: Keep abreast of changes to search engine algorithms and best practices for SEO, and adjust strategies as needed to maintain or improve the blog's performance over time

You will work closely with the project lead who is supervising and available for questions. This will also include occasional progress meetings where adjustments to your tasks and duties can be made if necessary.