Email Marketing Campaign
Project scope
Categories
Communications Digital marketingSkills
newsletters email marketingOur company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and email marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-beingAbout the company
Chez Génial et Aimé , notre dévouement tourne autour de la satisfaction constante de nos clients en fournissant des produits exceptionnels et en favorisant des relations significatives. Nous accordons la priorité à nous assurer que la marque du client communique de manière authentique, résonne avec son public et respecte constamment ses engagements. Pour renforcer la reconnaissance de notre marque tant au niveau local que national, nous utiliserons des stratégies marketing bien établies conçues pour générer de la publicité et accroître la notoriété de l'entreprise. Cela inclut la mise en œuvre de méthodes numériques et traditionnelles pour atteindre efficacement notre public cible. De plus, nous nous engageons à maximiser le potentiel des différentes plateformes de médias sociaux pour améliorer la visibilité et l'engagement de notre marque.
At Awesome and LOVED, our dedication revolves around consistently achieving elevated customer satisfaction through the delivery of exceptional products and fostering meaningful relationships. We prioritize ensuring that the customer's brand authentically communicates, resonates with its audience, and consistently fulfills its commitments. To bolster our brand's recognition on both local and national levels, we will employ well-established marketing strategies designed to generate publicity and increase business awareness. This includes the implementation of digital and conventional methods to effectively reach our target audience. Additionally, we are committed to maximizing the potential of various social media platforms to enhance our brand's visibility and engagement.
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