Product Launch Strategy
Project scope
Categories
Market research Operations Product or service launch Marketing strategySkills
marketing market size go-to-market strategy packaging and labeling new product development commercializationNumber of individual students required: (Example: 5 students)
OR
Number of students required to work in team: (Example: 2 teams of 3 students)
We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
Project guides line will be given and weekly Zoom check in meetings. We don't micro manage we let you flourish on your strengths, we let tell us your weakness so we can assist in turning them into strengths by the right guidance.
About the company
Salubritas Health Products uses rigorously tested products that meet or exceed our strict standards. Our manufacturers and us work together to ensure total quality and transparency in certification, quality control, and source requirements.
We use peer-reviewed, science plant based products with clinical data to support our claims and product benefits, so you know you can always rely on Salubritas.