Our company advertises fun French learning programs for parents and young children online. We hope to revamp our social media marketing to attract more customers.

We would like to work with students to design a new social media marketing campaign for our company. We feel confident with our current Instagram social content, but are looking to expand our reach to other social media platforms including: YouTube, TikTok, and any others that the team feels will fit well within the marketing campaign (ex: Pinterest).

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s programs, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for each channel.
• Creating content for each channel using our Instagram content as a starting point for sample content
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Bonus steps would include:

• The creation of enough content to continue posting for a significant amount of time.

Final deliverables should include

• A final report with a social media content calendar.
• A 10-minute presentation sharing the reach seen during the project and the projected reach for future.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.