Maximizing Stakeholder Value Through Effective Sales and Equity Strategies

Closed
Dinosty Fossils
Lethbridge, Alberta, Canada
Caitlin Furby
CEO
(13)
4
Project
Academic experience
120 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Market research Digital marketing Marketing strategy Marketing analytics
Skills
sales strategy risk management planning business strategies revenue growth financial modeling sales
Details

The main objective of this project is to create and execute a strategic business plan that establishes Dinosty Fossils as a market leader, driving revenue growth and maximizing stakeholder value through effective sales and equity strategies. This will involve several different steps for the students, including:


- Analyzing the current market and competitive landscape.


- Developing a comprehensive sales strategy that will maximize revenue growth.


- Researching and evaluating potential equity strategies.


- Developing a financial model to assess the impact of the proposed strategies.


- Developing a risk management plan to ensure the success of the strategies.


- Testing the strategies and making adjustments based on feedback.


Deliverables

By the end of the project, students should demonstrate:


- Understanding of the current market and competitive landscape.


- Comprehensive sales strategy that will maximize revenue growth.


- Evaluation of potential equity strategies.


- Financial model to assess the impact of the proposed strategies.


- Risk management plan to ensure the success of the strategies.


- Testing the strategies and making adjustments based on feedback.



Final deliverables should include:


- All source code.


- A written report explaining the design process and outcomes.


- A presentation summarizing the project.


Mentorship

I can actively listening to their marketing ideas and objectives. Understand their vision and what they hope to achieve with the project and Offer constructive feedback and suggestions on their marketing plan. Point out strengths and areas that may need improvement, but do so in a positive and supportive manner.


About the company

Company
Lethbridge, Alberta, Canada
2 - 10 employees
Retail, Sales, Science, Trade & international business
Representation
Indigenous-Owned Women-Owned Small Business Family-Owned Neurodivergent-Owned

Dinosty Fossils is a unique fusion of a geological museum, gemstone emporium, and restoration workshop, creating the perfect destination for fossil enthusiasts, collectors, and the curious-minded alike. It’s a place where the natural beauty of ancient treasures meets the artistry of gemstone craftsmanship, making it a true haven for those captivated by the wonders of the Earth.