Number of individual students required: 1 Team of three

Our team is looking for a social media marketing wizards who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. We would like students to evaluate the effectiveness and usability of our game to identify ways to improve the user journey, user experience and learning experience.
2. Keyword analysis to determine relevant search terms to our organization
3. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share
• Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
• Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
• Conducting an assessment of the effectiveness of your current communication channel(s).
• Identifying best practices within your current market segment to achieve a larger market share.
• Developing a 6-month roll out plan.
• Creating example social media posts and directly manage your social media channels by scheduling and posting content and engaging with your users
• Measuring and reporting performance of your current digital marketing campaigns.

3.Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• "Being the top-ranked result for the keywords : game learning, gamification, serious games, agile game learning, agile gamification, game learning platform, Interactive game learning, interactive serious games, any other suggestions welcomed

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Will give mentorship on an as needed basis.