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On-Page SEO For Jewelry and Athleisurewear (2023)

Closed
E's Element
E's Element
Canada
Emmanuela Okon
Emmanuela Okon
Founder of E's Element and Style Blogger at StylebyEmmanuela
(46)
4
Project
Academic experience or paid work
100 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Search engine optimization Creative writing Copy writing Social media marketing
Skills
search engine optimization hubspot crm content marketing google analytics keyword research blog posts social media content social media marketing shopify typing
Details

E's Element is looking for a social media marketing lover who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. Optimizing Shopify Store by paying attention to the data/searches customers are typing while on the site (Keyword Optimization)
  3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  4. Creating engaging content for prominent media websites
  5. Working with tools and programs such as Hubspot, Shopify (Blog), Google Analytics, Copy.AI, Answerthepublic.com and more

Are you looking to enhance your content marketing skills in a fashion e-commerce environment? Then this project is for you! :)

Deliverables

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

  • Being the top-ranked result for black-owned jewelry and athleisurewear in the Greater Toronto Area
  • Being discoverable in Google search engines with top-ranking searchable blog post keywords
  • Being a reliable source for outfit idea inspirations by curating how to style tip blog posts for readers
Mentorship

Students will work closely with the CEO (Emmanuela Okon) who is supervising and available for questions. This will also include occasional progress meetings (weekly check-ins) where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
https://ellaelement.shop/pages/internships
Canada
0 - 1 employees
Retail, Apparel & fashion

As a result of Emmanuela Okon’s multifaceted nature and drive to run her own product line, the idea of creating E's Element began in July 2020 and officially launched January 3rd, 2021.

What started as a simple or rather conceptual idea has transformed into high-quality products sold across the world. Before she created this jewelry collection, she spent some time figuring out how to approach athleisurewear and how to pair it with unique jewelry pieces.

She strived to create something that was modern and classy in nature but also contained enough flair to complement their chic accessories. In developing E’s Element, she realized that many people were not wearing the items because it was hard to incorporate them into their everyday lives. That’s why she tested different fabrics before settling on a few key materials for each piece of jewelry. In doing so, she was able to create items that perfectly matched their athleisurewear without compromising comfort or style.