Lead Generation and Conversion to Paid Subscribers

Closed
Lyfezen
West Vancouver, British Columbia, Canada
Meric Taze He / Him
(9)
4
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Lead generation Marketing strategy Social media marketing
Skills
effective communication communication strategies target audience competitive analysis lead generation research templates
Details

The primary objective of this project is to identify and engage potential customers for ContentOwl.ai, converting them into paid subscribers. This involves strategic lead generation, targeted outreach, and effective communication to showcase the value of ContentOwl.ai's services.

Deliverables

Target Audience Research

  • Conduct in-depth research to identify and define the target audience for ContentOwl.ai.
  • Analyze industry trends and competitor strategies to inform outreach tactics.

Lead Database Creation

  • Utilize various tools and platforms to build a comprehensive database of potential leads.
  • Ensure accurate and relevant information for effective outreach.

Email Outreach Campaign

  • Develop a personalized and compelling email outreach strategy.
  • Craft email templates and sequences for initial contact and follow-ups.

LinkedIn Outreach

  • Leverage LinkedIn as a platform for targeted outreach.
  • Connect with potential leads, share valuable content, and initiate conversations.

Webinars and Demos

  • Organize webinars or live demos to showcase the features and benefits of ContentOwl.ai.
  • Encourage participation and engagement to nurture leads.

Follow-up and Nurturing

  • Implement a systematic follow-up process for engaged leads.
  • Provide additional information, answer queries, and nurture leads towards conversion.

Offer Creation

  • Develop special offers or promotions to incentivize conversions.
  • Communicate these offers effectively during outreach and follow-up.

Feedback Collection

  • Collect feedback from leads, whether they convert or not.
  • Use feedback to refine outreach strategies and improve the customer journey.



Deliverable is a report with the following information:

  • Target Audience Definition
  • Comprehensive Lead Database
  • Email Outreach Strategy Document and Crafted Email Templates and Sequences.
  • LinkedIn Outreach Plan and Documented Connections and Conversations.
  • Special Offer and Promotion Details and Communication Strategies for Offers.
  • Feedback Collection Report and Insights and Recommendations for Strategy Refinement.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be available for Zoom meetings or Slack for any questions students have.

About the company

Company
West Vancouver, British Columbia, Canada
2 - 10 employees
Technology

Lyfezen offers various AI tools for individuals and businesses.

JobHunnt.com is a cutting-edge employment solution tool dedicated to revolutionizing the job search experience. At JobHunnt, we leverage advanced technologies, including AI-driven tools and innovative software, to empower job seekers in their quest for meaningful employment. Our platform offers a suite of features such as AI resume and cover letter builders, interview preparation, and application form assistance, ensuring users present their best selves to prospective employers

ContentOwl.ai, our recent addition to our products, is a pioneering company at the intersection of artificial intelligence and content creation. Our mission is to revolutionize the way individuals and businesses approach content development. With ContentOwl.ai, we empower users to effortlessly generate high-quality written content, including blog posts and articles, through the innovative use of AI technology. We eliminate the barriers to creativity by offering a platform where users can generate long-form content, receive topic suggestions, generate images, and optimize their material for SEO.

We have other tools to be launched soon.