Challenge Outline: To explore, design and evaluate a go to market strategy around launching BoogieSearch in a new UK city.

Key aims/objectives:

1)Work closely with BoogieSearch to explore potential target cities, performing market research around the best next city to target

2)Develop an understanding of the target city including;city dynamics, nightclub scene, demographic, event and venue management companies in operation

3)Research

Initial meet & greet

Midway meetup

Final debrief