The Edmonton Region Child Care Association is planning to expand its services within the Edmonton area and seeks a comprehensive marketing plan to support this growth. The project aims to increase awareness and enrollment at the new locations by leveraging various marketing channels. Students will apply their classroom knowledge of marketing strategies to develop a cohesive plan that incorporates social media campaigns, print marketing materials, and partnerships with neighboring businesses. Additionally, the project will explore website enhancements to improve user experience and engagement. The goal is to create a targeted marketing approach that effectively communicates the benefits of the child care services to the local community, ensuring a successful expansion.

The project deliverables will include a detailed marketing plan document outlining strategies for social media, print, and local business marketing. Students will also provide a proposal for website enhancements and a timeline for implementation. Additionally, a presentation summarizing the marketing plan and its expected impact on the child care centre's expansion will be required.