Video Production for Athabasca District Ag Society

Project scope
Categories
Branding & style guides Videography Social media marketingSkills
scheduling video production marketing editing agriculture scriptingThe main goal for the project is to create a vibrant, compelling video that highlights the culture of the Athabasca District Ag Society and encourages applications. The video should set the organization apart and showcase the impact of agriculture in the community.
This will involve several different steps for the students, including:
- Meeting with representatives from the Athabasca District Ag Society to understand the organization's culture, values, and impact on the community.
- Pitching a script for the video that captures the essence of the organization and aligns with their goals.
- Obtaining approval for the script and making any necessary revisions.
- Scheduling filming sessions and coordinating with the organization to capture relevant footage.
- Editing the footage to create a compelling video that encourages applications and showcases the organization's culture.
- Creating 30-second promo videos from the full video to be used for marketing purposes.
By the end of the project, students should complete the following tasks:
- A script for the video that has been approved by the Athabasca District Ag Society.
- Filmed footage that captures the culture and impact of the organization.
- A fully edited video that aligns with the organization's goals and encourages applications.
- 30-second promo videos extracted from the full video for marketing purposes.
Final deliverables:
- The full video in a high-quality format.
- 30-second promo videos suitable for social media and marketing campaigns.
Will provide all resources needed for this and can connect whenever needed on email or zoom with students and professors
About the company
A group of volunteers feeling compelled to provide betterment in their community of agriculture establish an organization. On December 21, 1949 the Province of Alberta issued the original Certificate of Organization to “Athabasca District Agricultural Society”. This is our legal registered name. We are to use this legal entity on all correspondence and financial information.
In June 1952 the Athabasca District Agricultural Society was charted by law under the authority of the Agriculture Societies Act of Alberta and will be governed by the following regulations (Athabasca Agricultural Society By-Laws) in compliance with the Agriculture Societies Act of Alberta.