We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s).

To accomplish this, we believe you should focus on:

• Conducting customer interviews to understand purchase decisions and needs.
• Defining customer segments that we could target.
• Brainstorming potential product ideas.
• Developing marketing messaging and sales strategy for the new product.

We hope this new product will increase revenue and grow our customer lifetime value.

• A written report explaining how the new product or service will complement our existing offering and increase our customer lifetime value
• A 5-minute product pitch presentation.
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Students will connect directly with the employer for mentorship and supervision throughout the project. I will also be happy to assist with providing the software, data and market info.