ASKMAX seeks to enhance its brand visibility and communication through the creation of visually compelling and strategically effective marketing campaigns. The project aims to leverage learners' marketing strategy knowledge and design skills to produce high-quality flyers in both English and French. The flyers should resonate with diverse audiences, adhere to brand guidelines, and be optimized for both digital and print distribution. Learners will apply their expertise in Canva and other design tools to ensure the flyers are professional and impactful. The project will also involve refining targeting strategies to improve campaign effectiveness and managing the flyer creation process from concept to final delivery.

To achieve the project goal, the following tasks and deliverables are expected:

1. Flyer Creation:

• Design and Production: Develop a series of professional, bilingual flyers using Canva and other design software. These flyers should be tailored to specific campaigns or events, aligned with the brand’s identity, and optimized for both digital and print formats.

1. Marketing Campaigns on Social Media:

• Campaign Development: Design and execute marketing campaigns across diverse social media platforms (e.g., Facebook, Instagram, LinkedIn). This includes creating visuals, writing engaging copy, and scheduling posts.
• Content Strategy: Develop a content calendar outlining the timing and objectives of each campaign, ensuring that the content resonates with the target audience and is distributed in both English and French.

1. Reports and Strategic Recommendations:

• Performance Reports: Provide detailed reports on the performance of marketing campaigns and flyer distribution, including metrics such as reach, engagement, conversion rates, and return on investment (ROI).
• Strategic Analysis: Analyze the effectiveness of current marketing strategies and provide recommendations for improvement. This includes identifying key trends, audience behaviors, and areas for optimization.

1. Creative Solutions for Missed Opportunities:

• Opportunity Identification: Conduct a thorough analysis to identify missed marketing opportunities or gaps in current strategies.
• Innovative Proposals: Present creative solutions to address these missed opportunities, including new campaign ideas, alternative distribution channels, or adjustments to messaging that could enhance overall effectiveness.

These deliverables will ensure the project meets its objectives, contributing to the broader goals of enhancing brand visibility, improving marketing effectiveness, and driving business growth.

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