LulAI is seeking a team of marketing student-consultants to develop a comprehensive promotional plan aimed at enhancing its social media presence and promoting its AI-powered retail solutions. The primary goal is to craft a strategic marketing campaign that drives engagement, brand awareness, and leads for LulAI's innovative product. The project will involve researching target markets, identifying key social media platforms, and creating compelling marketing materials. The team will also need to analyze current social media trends and competitor strategies to ensure the campaign's effectiveness. By the end of the project, LulAI aims to reach new markets, promote its AI chatbot, and establish a stronger online presence.

- A detailed strategic marketing plan outlining the campaign's objectives, target audience, and key performance indicators (KPIs).

- A content calendar with scheduled posts, including text, images, and videos, tailored for multiple social media platforms.

- A set of marketing materials, such as graphics, videos, and blog posts, designed to promote LulAI's AI chatbot and retail solutions.

- A final report summarizing the campaign's expected impact, potential challenges, and recommendations for future marketing efforts.