Marketing Strategy Plan

Closed
Armada Reaserch & Development
Markham, Ontario, Canada
kamiar tehrani
Employer
(12)
4
Project
Academic experience
120 hours of work total
Student
Anywhere
Advanced level

Project scope

Categories
Market research Marketing analytics
Skills
marketing strategies target market value propositions marketing marketing planning
Details

We want students to help us build a marketing strategy plan to grow and engage our target market: businesses and governments . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

  • marketing plan and analysis for a startup
  • What channels should we utilize for promotion?
  • What budget is appropriate for advertising, given our goals?
  • what message should we use to explain our value proposition?

Deliverables

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition. as well a 2 year marketing plan for the product launch.

Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the project. With regular weekly held meetings

About the company

Company
Markham, Ontario, Canada
11 - 50 employees
Manufacturing, Technology, It & computing, Airlines, aviation & aerospace

Research and development company bringing innovative solutions to real-life problems to the market