Digital Marketing Strategy Enhancement for Lead Generation
Project scope
Categories
Digital marketing Lead generation Sales strategy Marketing strategy Marketing analyticsSkills
business objectives marketing strategies marketing campaign management lead generation consumer behaviour digital marketing sales data analysis innovationSEEDA aims to boost its qualified leads and sales by 20% in the upcoming quarter. The company seeks to achieve this through a strategic enhancement of its digital marketing campaigns and refinement of its sales processes. The project will involve analyzing current marketing strategies, identifying areas for improvement, and implementing targeted campaigns to reach potential customers more effectively. Learners will apply their knowledge of digital marketing principles, data analysis, and consumer behavior to develop innovative solutions. The project will focus on creating a cohesive marketing strategy that aligns with SEEDA's business objectives, ensuring that the proposed solutions are practical and actionable. By the end of the project, learners will have gained hands-on experience in crafting and executing marketing strategies that drive measurable results.
- A comprehensive report analyzing SEEDA's current digital marketing strategies and identifying key areas for improvement.
- A detailed digital marketing campaign plan aimed at increasing qualified leads and sales by 20%.
- A presentation summarizing the proposed strategies and expected outcomes, including metrics for measuring success.
- A set of recommendations for refining sales processes to support the marketing efforts and enhance customer conversion rates.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Decent work and economic growthAbout the company
SEEDA is a consulting engineering and environmental company based in Calgary, Canada. They offer a range of services related to the planning, execution, and management of engineering projects, primarily focused on sustainable development.