Drastic Drinks Inc. is a beverage start-up company with the initial product called Hangover Hack to assist with hangover symptoms. You will be working directly with the CEO/Founder Simmy Sidhu.

All of the work for this project will be related to pre-launch research. I would like for you to define a sales strategy, compare sales strategies of competitor companies (sales processes and lead strategies), research distribution channels, and research potential shelf space options. I will also need verbiage created for the website that would entice customers to want to purchase the product.

The insights that you provide will help increase conversion rates to drive more sales.The final project deliverables will include:

• A 15-page report detailing your research, recommended solutions, and an implementation plan.

I will provide guidance throughout the entire project. I will be readily available through email and I would be open to meeting once a week or biweekly for quick meetings to answer any questions that students may have, as well as to provide mentorship.