Digital Marketing Strategy for Sporticaa.com

Open
MKNetwork Inc.
Vancouver, British Columbia, Canada
Malay Kapoor
Founder and CEO
3
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing
Skills
digital marketing marketing marketing planning social media content social media campaigns email marketing search engine optimization sales
Details

Sporticaa.com, a Shopify store specializing in camping and hiking items, aims to enhance its digital marketing efforts to better reach both neurotypical and neurodivergent populations. The goal of this project is to develop a comprehensive digital marketing strategy that will increase online visibility, drive traffic to the website, and ultimately boost sales. The project will involve analyzing the current digital marketing efforts, identifying areas for improvement, and creating a targeted marketing plan that includes social media campaigns, SEO optimization, and email marketing. The team will also need to consider accessibility and inclusivity in their marketing approach to ensure it resonates with both neurotypical and neurodivergent audiences.

Deliverables

- A detailed digital marketing strategy document outlining proposed campaigns, SEO tactics, and email marketing plans.


- A social media content calendar for a three-month period.


- A report analyzing the current digital marketing efforts and identifying key areas for improvement.


- Recommendations for making the marketing approach more inclusive and accessible to neurodivergent audiences.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Academic association, Education, Human resources & recruitment

Mknetwork Inc. provides online career coaching and assessment services for entry-level (students) through mid-level to senior executives.

Our revolutionary collaboration is intended to catapult your career to new heights. Our career counseling practice is a specialized location where your goals meet expertise, providing you with personalized help to navigate the complex landscape of career growth and development.

Our coaching technique is founded on the premise that every individual has untapped potential just waiting to be realized. We personalize our approach to your individual goals and problems, whether you're wanting to switch industries, climb the corporate ladder, or uncover your genuine passion.

We help you develop a roadmap for success that corresponds with your beliefs and objectives through comprehensive assessments, strategic planning, and one-on-one assistance. Our process extends beyond job placement to cultivate the skills, mindset, and networks required for long-term career advancement.
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"Your aspirations, our expertise - a winning combination"