Digital Marketing and Strategy

Closed
Momentum Health
Montréal, Québec, Canada
Founder
(1)
3
Project
Academic experience
80 hours per student
Student
Québec, Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing strategies target market marketing scalability digital marketing search engine optimization social media brochures
Details

Our company advertises our products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
  • Creating a scalable marketing strategy to match our product expansions over the next few years.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
  • Marketing strategy.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being

About the company

Company
Montréal, Québec, Canada
2 - 10 employees
Hospital, health, wellness & medical

A Digital Health Platform for Remote Management of Spine Deformities via remote 3D imagery and AI.