Customer Journey Mapping

Closed
4C's Of Design And Build Ltd.
Brampton, Ontario, Canada
Director
(8)
4
Project
Academic experience or paid work
100 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Data analysis Data modelling Market research
Skills
customer journey mapping purchasing process purchasing research
Details

Our company advertises thousands of products online. The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.

This will involve several different steps for the students, including:

  • Conducting background research on customer journey mapping, our products and customers.
  • Analyzing customer responses from surveys and interviews.
  • Defining the phases and touchpoints of the purchasing process.
  • Incorporating user actions, emotions, goals, and pain points in the customer journey map.
  • Proposing solutions to minimize pain points while meeting business goals.

Bonus steps in the process would also include:

  • Developing multiple customer journey maps to account for different experiences and paths.
Deliverables

By the end of the project, students should demonstrate:

  • Understanding of our company and the importance of customer journey mapping
  • Analysis and understanding of customer experiences
  • Understanding of the purchasing process and how the customer interacts with our company in different phases
  • Recommendations for improving customer experience

Bonus steps would include:

  • Mapping multiple customer journeys

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current understanding of our target market
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Industry, innovation and infrastructure

About the company

Company
Brampton, Ontario, Canada
2 - 10 employees
Construction, engineering & trades

4C's of Design and Build Ltd provides start-to-finish Construction project management services for all our clients. To guarantee the project’s success for all parties involved, we will assign you a single point of contact who can organize all stages, teams, maintenance, and material planning.

The development team’s construction project management services will optimize every area of your development, from the first site evaluation and feasibility to the final cleaning and occupancy changeover. They will operate as your single point of contact for all building, maintenance, and service requirements, serving as the go-between for you and our numerous teams of highly qualified millwork, construction, and service employees.