Customer Engagement Emails

Closed
Apprise Psychology
Calgary, Alberta, Canada
Employer
(17)
4
Project
Academic experience
50 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy
Skills
target market customer engagement marketing email marketing
Details

We hope to revamp our email marketing to increase engagement with our existing customers.

We would like to collaborate with students to create new email campaigns.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Recommending new email campaigns and drafting emails.
  • Considering the subject line, clarity, tone, and length of our emails.
  • Recommending a frequency for our marketing emails.

Bonus steps in the process would also include:

  • Recommending email marketing tools.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Recommendation of new email campaigns
  • Consideration of marketing email elements
  • Recommendation for our emailing frequency

Bonus steps would include:

  • Recommending email marketing tools

Final deliverables should include

  • A final report.
  • A presentation.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our target market, products and services
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Calgary, Alberta, Canada
0 - 1 employees
Hospital, health, wellness & medical, Individual & family services, Science

Apprise Psychology is devoted to providing exceptional psychological services. Apprise offers both therapy & assessment for adolescents & adults.