We are looking to collaborate with students that are interested in applying their social media skills to help us improve our online presence at our not-for-profit, KARA.

We are looking to achieve a net increase of 25% per month of a metric which comprises website visits, social media followers and engagement. We will work with the student to determine the best way to approach this metric.

KARA has a number of assets which the students will be able to use in their efforts such as:

- A monthly $10,000 Google Ads Grant

- Facebook page followed by 825 people

- Twitter page followed by 4,269 people

- Instagram followed by 73 people

- YouTube page with 13 videos

- LinkedIn page followed by 374 people

- Overall follower count of 5,541

This project has two milestones, the first being a strategic analysis which will then be followed by execution of the strategy. This is a unique opportunity to put into practice theory learned in class and apply it to a real world problem, at-risk youth.

Strategy: We want students to help us develop a digital marketing strategy to grow and engage our followers as well as attract new ones. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our non-profit?
• What social media channels should we utilize most based on our mission and goals?
• How can we maximize use of our Google Ads Grant?
• What messaging should we use and how should we post this content?

Execution: We have outlined our digital assets above and with the help of the strategy you will put in place, we will discuss metrics to improve follow counts, engagement and organic growth.

We will set up regular check-ins via Zoom to see how the project milestones are going, providing feedback and supporting you as best as we can with the execution portion.