Market Validation Study
Project scope
Categories
Marketing strategySkills
product analysis brandingWe are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.Â
To accomplish this, you could focus on providing:
- A complete analysis of our current offerings, our target market, and the positioning of our brand.
- Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
- Executing further market research to develop a comprehensive report of our target market.
We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.
We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.Â
About the company
Animal Care Systems manufactures the only motor-free rodent caging system in the industry. Combining “twice the mice” density with our unique carousel design, our caging provides a microenvironment that is free of noise, vibration and ultrasound, creating a variable-free environment. We have established a stellar reputation for our superior customer service and product support.
Our Mission
To provide innovative rodent caging systems that save energy and protect animals, their caretakers and the environment.
Our Company
Established in 1997, Animal Care Systems is the first caging systems company in the industry founded by a veterinarian with experience in directing AAALAC-accredited animal care and use programs. Dr. Germain Rivard’s experience with animal facility planning, design and management produced the construction of the first Gene Transfer Technologies Training Center and Rodent Barrier Facility for genetically altered mouse colonies.