Brand Awareness and Lead Generation Campaign for Justice Chatbot Inc.

Closed
Justice Chatbot He / Him
CEO
(4)
4
Project
Academic experience
90 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Digital marketing Lead generation Marketing strategy Social media marketing
Skills
digital marketing marketing
Details

Justice Chatbot Inc. aims to enhance its brand presence within the legal sector (JLOS) and generate qualified leads through a targeted content marketing campaign. The project focuses on establishing a strong brand presence among legal professionals, organizations, and stakeholders by leveraging targeted content marketing, strategic partnerships, and thought leadership. The goal is to achieve a 50% increase in website traffic and social media engagement from legal professionals within six months. Additionally, the project aims to attract and engage potential customers through a pre-order campaign, securing 1,000 pre-orders with payment and converting interested parties into paying customers on launch day. The project also seeks to establish at least three strategic partnerships with legal associations, technology providers, and thought leaders to enhance market reach and credibility.

Deliverables

- Develop and execute a targeted content marketing strategy to increase brand awareness among legal professionals.


- Design and implement a pre-order campaign to secure 1,000 pre-orders with payment.


- Establish at least three strategic partnerships with legal associations, technology providers, and thought leaders.


- Create a comprehensive report detailing the campaign's effectiveness, including metrics on website traffic, social media engagement, and pre-order conversions.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Peace, justice and strong institutions

About the company

Company
Canada
0 - 1 employees
It & computing, Legal, Technology

We are empowering legal service providers (legal startups, law firms, legal aid organizations and government institutions) with an AI-powered operation and customer service platform with readily available legal information [knowledge base] that streamlines their workflow, instantly handles large number of legal and non-legal inquiries concurrently, and expands their reach particularly in underserved and rural areas where traditional legal services are often out of reach.

The SDGs: Industry, Innovation, and Infrastructure, Reduced Inequalities, Peace, Justice, and Strong Institutions