Our company specializes in custom diamond jewelry products online. We hope to revamp our social media marketing to attract more customers.

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

• Mainly creating 20 pieces of content to launch on social media per student
• Familiarizing themselves with our company’s products, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.

By the end of the project, students should :

• Have a set of social media ads in both video and photo form
• Creation of a social media content calendar to organize the campaign
• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of future campaigns and contents
• Identification of metrics to monitor the campaign’s success

Final deliverables should include

• A collection of 20 posts with a social media content calendar.
• A 10-minute presentation to showcase the work along with the posting platforms to help owners understand the campaign.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.